Sungura kingpin Alick Macheso must be a proud man following the new Alick Macheso Music fashion business venture by his son Esau MacNulty aimed at immortalising his father’s legacy.
The soft-spoken Esau, who had been a regular curtain raiser at his father’s shows before the Covid-19 induced lockdown, was upbeat about the venture and exploring ways to take the Cheso Power brand forward.
“I believe my father is a big brand and it is no mistake that I have also grown a liking for music,” he said.
“Working with my brother Tatenda, we are already in the industry and have been curtain raising his shows.
“Fashion is, however, a new venture for me and I am really encouraged by the strides and level of interest from the public.”
The rising bassist and vocalist, who many say is shoe-in to his father’s throne if past performances are anything to go by, has roped in his sister, Monalisa, in the fashion venture.
“For this fashion line, I am working with my sister Monalisa who is also one of the models and face of the brand,” said Esau.
“I am not really out there, but Monalisa has always had a liking for fashion, so we are working together to push this Alick Macheso Music label.”
Through the label, the two are producing quality and professionally branded T-shirts, caps and hoodies which are proving to be a hit among Macheso’s fans.
Monalisa, who is studying diesel plant and fitting, said working with his brother in pushing their father’s brand was a joy and dream come true.
“I am at school pursuing a diesel plant and fitting qualification, but honouring our father through the Alick Macheso Music label is something I treasure,” she said.
“We have had some people producing poor quality branded apparel, but this time we have a method to this venture and we are pushing to reach all corners of the country and beyond.”
Monalisa said they hoped to capitalise more by opening a merchandise shop and direct sales if the Government announces a return to live performances.
“We are hoping to go all out with this idea and we have plans to open a merchandise shop so that we can sell the products together with signed copies of our father’s music,” she said.
“We are also exploring direct sales at live shows should the Government announce a return to live shows.”
Macheso’s children have proved to be creative, with one of his daughters, Stacy Tendai, who is still in school, producing two singles — “Ingozi” and “Amai”.
Her full album is already complete and is set to be released soon.-The Herald
